Are you an SEO content writer and looking for the right tips to enhance and improvise your work? Writing content for SEO is an interesting task as long as you like to do it. Well, that is how it’s supposed to be for all the other professions as well. However, in this particular profession, it is important that you keep learning new things to improve your work and make it absolutely amazing. Following are some of the most effective tips and tricks to write content of high quality.
Conduct a thorough keyword research
Keyword research is very important for genuine SEO content. Search about the terms and phrases that are most searched by the users regarding your topic. For example, if you are supposed to write your content for an assignment writing agency than your keyword research would let you know the most searched phrase are assignment writer, essay writing agency and research paper help etc. Similarly, you need to conduct a research for the keywords targeting your field or topic and then use that keyword I your content according to a specific ration. Make sure to keep a track of how many times you have used it in your content. Similarly, keyword research needs to be consistent and simply doing it only once is not enough.
Usage of keywords
Previously, the right strategy to use the keywords was to use it a lot of times throughout the article so that Google is able to identify it specifically. However, it is not the case anymore and now there needs to be a proper strategy to be followed for keyword placement. You cannot dump the keywords in your article. Instead set a density ratio like 3%; which means you are supposed to use the keyword in every 300 words. After that, make sure to use the keyword in your title, H1 and H2. This is one of the best keyword placement strategies used internationally by some of the experts.
Make your content helpful
Making your content helpful simply means to write on a topic which is helpful for the readers. Think of interesting topics in your niche for which the people are searching the internet and write the articles on those topics. Remember, you are not writing for Google algorithm and so there needs to be a proper purpose behind generating content. Write on helpful topics on which the people are always looking for information. You can also write informational articles for your services or products and discuss the said item in detail to create awareness for the customers. Apart from that, you can talk about hacks and tricks concerning your brand to increase engagement and attract readers.
Learn the basics of SEO
If you are a SEO writer, people would not expect you to be an expert in actual search engine optimization. However, to improve your own work and understand your field better, you must know the basics of technical Google ranking; especially the ones that are related to the content and articles. Some of the basics are how to link several articles together and generate one out of them all keeping your targeted keyword in mind. Secondly, the usage of images must be not too overwhelming; this means that you must use small images which do not overshadow your text of the article. Large images are not apt for Google algorithm and it is a basic rule of SEO.
Increase the length of the content
Always remember that from the perspective of search engine optimization, length of the content matters a lot. It is no secret that fresh content of merely 100 words would be definitely better for your site than an old plagiarized one, but think about it yourself; how much valuable information can you deliver through merely a 100 words tweet or a small paragraph. Therefore, the longer the content is the better value it would have according to SEO and Google algorithm. In fact, it is easier to write lengthier articles because you can put in a lot of information which gives you better space to write just how you like and want.
Divide the content in sections
Always make sure that you have divided your content in multiple relevant sections by making useful subheadings and bullet points. The content should be user friendly, and the best strategy to do that is by dividing it into relevant sections and including bullet points as well.
Proofread and edit your work
This might not be considered much by most of the content writers, but proofreading and editing is quite important to produce quality genuine content even in terms of SEO and Google algorithm. Always, make sure to read your content after writing and edit it to perfection. The quality of content has a major positive impact on search engine optimization and as a content writer you must make sure that your articles and other SEO related content is of high quality.
Discussed above are some of the most effective points and tips to write content for SEO. If you are a content writer, make sure to implement these strategies in your work to ensure high quality work.