Maintaining a website and making sure it ranks well on search engines is not an easy task. This is why many local businesses resort to the services of a certified AdWords consultant in Melbourne for professional help when it comes to taking care of this aspect. For those who are not familiar with the Google AdWords platform, undertaking a simple task can take a lot of time. Also, if you are going to carry out a Google AdWords campaign without really paying full attention to it, it will cease to bring profit to the table, despite the fact that you have pumped a lot of money into it.
That is why it is essential to hire a certified AdWords consultant in Melbourne that can tackle this area for you. But before you do, you must ask a few important questions to the service provider. What are they? Find out here-
- The first and most vital question that needs to be asked is whether or not the service provider is Google AdWords certified. Remember, Google hands over certificates to only those who can clear their tests. For certification, one needs to score 70% or more. Once you pass the test, you have to keep attending training sessions to make sure your knowledge remains updated.
- The second question that needs to be asked is about the frequency of the reports you will be given. A lot of Google AdWords professionals aren’t consistent with their performance reports which are crucial to knowing how your campaign is performing. You need to make sure you get your reports on a monthly or weekly basis. This is to make sure that you are kept in the loop throughout the life of your PPC campaign.
- How will you handle the updates to my website? This is another crucial question that needs to be asked. Remember, you don’t just need a well-optimised campaign; you also need a well-optimised website so that your AdWords traffic converts into leads. This needs a more serious approach to running the PPC campaign.
That is why before you hire a professional, you must know how updates to your website will be handled. Is it you who will have to handle these updates or will it be done by your AdWords professional solely or in association with your web developer? Find the answer to this question.
- Ask for a portfolio. You should work with an AdWords consultant who can tell you which clients they have worked with on similar projects as yours previously. A portfolio comes handy! By asking for the portfolio of your consultant, you will do yourself a great favour. You would never want to get your project done by an amateur service provider, would you?
Also, don’t forget to ask about the total cost. After all, it’s essentially the price of the service that determines whether or not you take it. By asking the above questions to any certified AdWords consultant in Melbourne, you will be able to measure their worth. Hence, this exercise is essential and shouldn’t be neglected under any circumstance.