Coupons are one of the best ways for consumers to avail discount on everyday products and services. Coupons are a tool which helps a customer get a discount on a particular product he/she buys in a physical store or from an online store. The coupons are mostly issued by manufacturers of consumer goods and retailers as part of their promotional campaign. Traditionally coupons were issued through newspapers, magazines, mail, and internet (mail, newsletter and social media post).
One of the recent development which is growing in popularity is the ‘online coupon’ which is a discount or promotional code which a consumer can avail when buying through an online store. The main aim of online coupons is to attract new customers and retain the loyalty of existing customers. The online coupons are only valid for online shopping and cannot be redeemed in any physical store. There is a wide assortment of products which price-conscious consumers can buy such as grocery products, packaged foods, drinks and beverages, baby diapers, cosmetics, medicines, and pet food products. The online scannable grocery coupons offer convenience and luxury for the consumer to purchase the best grocery items at affordable prices. The grocery coupons come in two main categories namely manufacturer’s coupons and store coupons.
The manufacturer’s coupons are offered by companies who produce or sell the product and available in every store in which the product is being sold. The store coupons, on the other hand, are specific coupons offered by a particular retailer on different products, and the coupons are accepted only in the store which provides the coupons. The grocery coupons are the best way for the consumer to save considerable money on purchasing everyday household items. The manufacturer’s coupons focus on increasing the marketing of products and attract new customers by offering them significant discounts.
The online scannable grocery coupons help consumers to save money and fulfill the buying of grocery and food items according to their budget. In many households, it is the mothers and women who have the responsibility to go for grocery shopping. The women of today use the internet to look for online coupons which can help them save money mostly on grocery and clothing. The online coupons are free like the ones people used to cut from newspaper and magazine. The advantages of online coupons for consumers are
- They get their desired coupons
- They can compare the difference before and after the discount
- They can compare the best coupon prices on various coupon websites.
- They can choose the best online store that offers the best discount
- They can avail free shipping
The online coupons are very easy to store and keep as compared to paper coupons people used to get in mail, newspaper, and magazines. The consumers can download online coupons in their smartphone, print them or redeem them any time they want. The online coupons have promo code which consumers can copy and apply when doing online grocery shopping from a particular online store. The discount is mostly in the form of getting some percentage off from entire purchased order or free shipping.