Even as website design evolved significantly, it really never addressed the need of businesses to interact and engage with users. This gap was met very successfully by the various social media networks that allowed users to get up and close with the brands they liked and afforded businesses the chance of building brand loyalty. While most companies are inclined to think that their websites are at the center of their universe, https://www.cio.com says that an increasing number of customers are using social media to find out more about products and giving feedback.
Websites and Social Media – In It Together for Better or For Worse
The huge popularity of many of the social media networks also provided an opportunity for businesses to drive traffic to their websites for conversions. Apart from being an important means of communication, social media has contributed immensely to the development and progress of businesses, helped to increase brand awareness, reached out to new target audiences, and helped to build valuable relationships with both customers and peers. For businesses to thrive in the contemporary environment it is imperative for them to leverage the power of social media; it can be said with authority that no digital media strategy today is complete without social media.
Because social media has so much to offer to businesses, developers are constantly striving for improvements and innovations in both website development and social media content to make the web more interactive and engaging. With the focus on making the business strategically superior rather than just looking good, website design and social media presence need to go hand in hand to build the brand’s online reputation. Using social media marketing programs like Like4Like can be useful in building customer engagement.
How Is Social Media Helped by Web Design?
Web development skills are essential for creating new channels of online communication and engagement. For example, if your business seeks a vibrant presence on Facebook, it may not be enough to just have an account of the world’s largest social media platform but also have a dedicated Facebook fan page to engage brand loyalists. It will be the brand’s constant endeavor to come up with interesting ways of interacting with potential customers on social media so that it can drive conversions. Given the general restrictions of e-commerce on social media like Facebook and Instagram, it is vital that website design is optimized to receive and convert the traffic being generated by social media. Since even today the website serves as the point of reference for all digital marketing initiatives, it is important to adopt a website design that can also be readily replicated across all social media channels so that all the consumer touch points are uniform and there is no scope for confusion for the online traffic.
Both web design and social media are integral parts of a cohesive digital marketing strategy. Historically, the two disciplines came into being independently, but since then they have drawn on each other’s strengths to lend a greater impact to online marketing and communications. Businesses seeking to achieve a better online presence and to drive conversions find using both in an integrated manner works the best.